Epuja Spiritech

Q3 FY23 Earnings Call Analysis

Finance

Full Stock Analysis
fundraise: Yescapex: Yesrevenue: Category 2margin: Category 3orderbook: Yes
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fundraise

Any current/future new fundraising through debt or equity?

- The company has recently announced a fundraise through preferential allotment (equity). - The raised funds are planned for deployment in expanding the temple network, upgrading technology (website and mobile apps), marketing, increasing manpower, and potential small acquisitions in the digital marketing space. - There is no explicit mention of any new or upcoming fundraising through debt. - Focus is on deploying current raised equity funds for growth and scaling operations rather than seeking fresh debt or equity immediately.
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capex

Any current/future capex/capital investment/strategic investment?

- The company plans several capital deployments as part of their growth strategy: - Expanding the temple network to 5,000 temples. - Upgrading technology including website and developing Android and iOS applications. - Creating content and increasing marketing efforts, especially through social media. - Increasing manpower to support growth. - Pursuing meaningful small acquisitions in the digital marketing space. - Creating an omnichannel presence with plans to set up kiosks at major airports across India. - Additionally, they plan to relaunch an ePuja store (by Q1 of next financial year) selling Puja articles like Rudraksha, gemstones, Yantras, incense sticks, etc. - Marketing spend is expected to increase 3 to 4 times from current levels, targeting 30-35% of revenue. - Future launch plans include a "Pandit at Home" service with thorough background checks, aiming for Q2 of the next financial year.
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revenue

Future growth expectations in sales/revenue/volumes?

- Astrology segment expected to contribute 30-35% of total revenue in next 2-3 quarters (Page 20). - Repeat customer ratio is high at 50%, with 50% clients ordering yearly or quarterly, aiding revenue stability (Page 21). - Plans to expand temple network beyond current 3,600 temples towards 5,000+ to boost order flow (Pages 6-7, 19). - Marketing spend projected to increase 3-4 times, targeting 30-35% of revenue, enhancing customer acquisition and growth (Page 19). - Revival of religious tourism tie-ups like with MakeMyTrip aims to increase volume and revenue via VIP temple guided tours launching by end of Q4 FY24 (Pages 9, 11). - Launch of ePuja store planned by Q1 FY25 selling puja items, providing cross-selling opportunities (Page 14). - Large corporate tie-ups in progress to scale volume through bundled pujas (Page 14). - Overall, business aims to leverage cross-selling, expanded offerings, and deeper temple network to grow sales and volumes steadily.
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margin

Future growth expectations in earnings/operating earnings/profits/EPS?

- Astronomy segment expected to contribute 30-35% of total revenue within next 2-3 quarters, up from a minimal base currently (page 20). - Astrology anticipated to drive cross-selling and upselling for ePuja segment, potentially boosting revenue streams (page 20). - Marketing expenses planned to increase 3-4 times phased to fuel growth, aiming to raise marketing spend to 30-35% of revenue from current 10-12% (page 19). - Expansion into new verticals like temple tourism, astrology services, and ePuja product sales expected to contribute to top-line growth (pages 14-20). - Network expansion of temples from 3,600 to targeted 5,000+ temples foreseen to increase order volume (page 19). - Strategic tie-ups (e.g., corporate & broker partnerships) forecast to scale volumes and customer acquisition, thereby improving profitability (page 14). - Repeat customer ratio at 50% supports high customer lifetime value, lowering acquisition costs and enhancing margins (page 20-21). Overall, growth driven by diversification, network expansion, and increased marketing spend is expected to improve earnings and profitability in the near term.
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orderbook

Current/ Expected Orderbook/ Pending Orders?

- Currently, the company performs approximately 40 to 50 pujas daily. - During the COVID lockdown, the run rate was higher, close to 9,500 pujas, indicating a temporary spike. - In the recent quarter, about 4,000 pujas were booked, showing growth compared to the previous quarter's approximately 3,400 pujas. - Orders come both from within India (75%) and internationally (25%), with major markets abroad including the US, UK, Canada, Australia, Singapore, and UAE. - Around 50% of clients are repeat customers, who place orders yearly or quarterly depending on the festival or need, contributing to a steady flow of orders. - The company is working on expanding the temple network, which should increase capacity and order volume. - Corporate tie-ups and collaborations (e.g., with brokers, travel websites) are expected to contribute to order growth going forward.