Epuja Spiritech
Q3 FY23 Earnings Call Analysis
Finance
fundraise: Yescapex: Yesrevenue: Category 2margin: Category 3orderbook: Yes
💰fundraise
Any current/future new fundraising through debt or equity?
- The company has recently announced a fundraise through preferential allotment (equity).
- The raised funds are planned for deployment in expanding the temple network, upgrading technology (website and mobile apps), marketing, increasing manpower, and potential small acquisitions in the digital marketing space.
- There is no explicit mention of any new or upcoming fundraising through debt.
- Focus is on deploying current raised equity funds for growth and scaling operations rather than seeking fresh debt or equity immediately.
🏗️capex
Any current/future capex/capital investment/strategic investment?
- The company plans several capital deployments as part of their growth strategy:
- Expanding the temple network to 5,000 temples.
- Upgrading technology including website and developing Android and iOS applications.
- Creating content and increasing marketing efforts, especially through social media.
- Increasing manpower to support growth.
- Pursuing meaningful small acquisitions in the digital marketing space.
- Creating an omnichannel presence with plans to set up kiosks at major airports across India.
- Additionally, they plan to relaunch an ePuja store (by Q1 of next financial year) selling Puja articles like Rudraksha, gemstones, Yantras, incense sticks, etc.
- Marketing spend is expected to increase 3 to 4 times from current levels, targeting 30-35% of revenue.
- Future launch plans include a "Pandit at Home" service with thorough background checks, aiming for Q2 of the next financial year.
📊revenue
Future growth expectations in sales/revenue/volumes?
- Astrology segment expected to contribute 30-35% of total revenue in next 2-3 quarters (Page 20).
- Repeat customer ratio is high at 50%, with 50% clients ordering yearly or quarterly, aiding revenue stability (Page 21).
- Plans to expand temple network beyond current 3,600 temples towards 5,000+ to boost order flow (Pages 6-7, 19).
- Marketing spend projected to increase 3-4 times, targeting 30-35% of revenue, enhancing customer acquisition and growth (Page 19).
- Revival of religious tourism tie-ups like with MakeMyTrip aims to increase volume and revenue via VIP temple guided tours launching by end of Q4 FY24 (Pages 9, 11).
- Launch of ePuja store planned by Q1 FY25 selling puja items, providing cross-selling opportunities (Page 14).
- Large corporate tie-ups in progress to scale volume through bundled pujas (Page 14).
- Overall, business aims to leverage cross-selling, expanded offerings, and deeper temple network to grow sales and volumes steadily.
📈margin
Future growth expectations in earnings/operating earnings/profits/EPS?
- Astronomy segment expected to contribute 30-35% of total revenue within next 2-3 quarters, up from a minimal base currently (page 20).
- Astrology anticipated to drive cross-selling and upselling for ePuja segment, potentially boosting revenue streams (page 20).
- Marketing expenses planned to increase 3-4 times phased to fuel growth, aiming to raise marketing spend to 30-35% of revenue from current 10-12% (page 19).
- Expansion into new verticals like temple tourism, astrology services, and ePuja product sales expected to contribute to top-line growth (pages 14-20).
- Network expansion of temples from 3,600 to targeted 5,000+ temples foreseen to increase order volume (page 19).
- Strategic tie-ups (e.g., corporate & broker partnerships) forecast to scale volumes and customer acquisition, thereby improving profitability (page 14).
- Repeat customer ratio at 50% supports high customer lifetime value, lowering acquisition costs and enhancing margins (page 20-21).
Overall, growth driven by diversification, network expansion, and increased marketing spend is expected to improve earnings and profitability in the near term.
📋orderbook
Current/ Expected Orderbook/ Pending Orders?
- Currently, the company performs approximately 40 to 50 pujas daily.
- During the COVID lockdown, the run rate was higher, close to 9,500 pujas, indicating a temporary spike.
- In the recent quarter, about 4,000 pujas were booked, showing growth compared to the previous quarter's approximately 3,400 pujas.
- Orders come both from within India (75%) and internationally (25%), with major markets abroad including the US, UK, Canada, Australia, Singapore, and UAE.
- Around 50% of clients are repeat customers, who place orders yearly or quarterly depending on the festival or need, contributing to a steady flow of orders.
- The company is working on expanding the temple network, which should increase capacity and order volume.
- Corporate tie-ups and collaborations (e.g., with brokers, travel websites) are expected to contribute to order growth going forward.
