
Ethos Q2 FY23 Earnings Call Analysis
Revenue, margin, capex, fundraise and order book outlook from management commentary.
Management growth scorecard
Revenue
Category 2
Margin
Category 3
Fundraise
No
Order
N/A
Capex
Yes
1 of 4 growth signals are positive — mixed outlook.
Full analysisRevenue guidance
Category 2- Expectation of steady double-digit same store growth (SSG), around 10% after initial years of store operation.
- Market growth projected to increase to about 11-12% from historical 8-9%.
- Overall growth (including market growth and share gains) expected to exceed 18%.
- Incremental investments including 40 new stores planned over 24 months, expanding into tier 2 and tier 3 cities (e.g., Surat, Raipur, Bhubaneswar, Ranchi, Siliguri).
- Sales growth driven by higher average selling price (ASP) and increasing share of luxury and exclusive brands.
- Expect a steady increase in ASP over the next 6-8 quarters due to focus on luxury/high-luxury segments.
- Volumes are increasing quarter-on-quarter with market share gains and growing refurbishing capacity supporting growth.
- CPO (Certified Pre-Owned) business expected to grow at high double-digit rates steadily over the next 4-5 years.
See what Ethos management said on margin guidance — free account, 30 seconds.
Fundraise plans
No- Ethos Limited currently does not have any plans for raising additional capital through debt or equity.
- The company has a decent cash position with cash and cash equivalents around Rs. 265 Crores as of H1 FY2023.
- Capital expenditure and expansion plans are expected to be funded through operating surpluses and existing resources.
- The company emphasized the ability to fund their growth initiatives, including new stores and brand expansions, without the need for additional capital raising in the near term.
See what Ethos management said on order book — free account, 30 seconds.
Capex plans
Yes- Capex for new stores: Approximately Rs.1.2 Crores per store (for ~1000 sq. ft. store).
- Inventory per store: About Rs.5 Crores.
- 40 new stores planned in the next 24 months across metro and tier 2/3 cities.
- Total capex provisioned in IPO prospectus: Rs.33 Crores; possible slight increase funded from operating surpluses.
- Store payback period: Around 3 years, including inventory.
- CPO (Certified Pre-Owned) business requires fewer stores; growth will be mainly online with lounges in Delhi, Mumbai, and select metros.
- No current plans to raise additional capital; existing cash balance is sufficient.
- Strategic expansion also includes new exclusive brands (e.g., Messika jewellery, Rimowa luxury luggage) to extend beyond watches.
- Discussions ongoing with several additional exclusive brands for India rights.
- Emphasis on physical stores due to luxury market's need for "touch and feel," limiting possible reduction in inventory days.
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What Ethos's management said in earlier quarters
- Q1 FY27 earnings call analysis →
- Q3 FY25 earnings call analysis →
- Q1 FY26 earnings call analysis →
- Q2 FY26 earnings call analysis →
- Q2 FY25 earnings call →
- Q1 FY25 earnings call →
- Q4 FY24 earnings call →
- Q3 FY24 earnings call →
- Q2 FY24 earnings call →
- Q1 FY24 earnings call →
- Q4 FY23 earnings call →
- Q3 FY23 earnings call →
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