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Ethos LtdQ1 FY24

Ethos Ltd Q1 FY24 Earnings Call Analysis

Revenue, margin, capex, fundraise and order book outlook from management commentary.

Price: 2,449P/E: 64.6Market Cap: ₹6.2K CrSector: Consumer Durables

Management growth scorecard

Revenue

Category 2

Margin

Category 3

Fundraise

N/A

Order

N/A

Capex

Yes

1 of 3 growth signals are positive — mixed outlook.

Full analysis

Revenue guidance

Category 2
  • Ethos aims for significant growth, targeting a 10x revenue increase over 10 years.
  • Volume growth is strong above INR1 lakh price point, with a 19% increase in FY '24, selling 22,000 watches.
  • Focus on exiting lower price segments to drive higher average selling prices and margins.
  • Expansion plans include adding ~20 new boutiques in FY '25 and growing physical footprint from 63 to 150 stores over 5-6 years.
  • Exclusive brands expected to comprise 50% of business, up from 30%, improving margin and growth potential.
  • Pre-owned watch business growing, with INR66 crores revenue previously.
  • AI deployment and digital enhancements to boost customer experience and sales.
  • Global sales of Favre Leuba watches projected at 3,000 units initially, with India accounting for about 1,800-2,000 units in the first year.
  • Post-election quarters anticipated to see stronger demand and growth acceleration.

Margin guidance

Category 3
  • Ethos Limited expects continued growth in revenue driven by expansion in high-end watch segment, pre-owned watches, and other luxury segments.
  • Management aims to improve profit margins through operational leverage and focus on exclusive brands with higher margins and reduced discounts.
  • EBITDA and PAT showed strong growth in FY '24; momentum expected to sustain with store expansions and brand additions.
  • The company plans aggressive store rollout, targeting 150 stores in 5-6 years, providing scale and operating leverage benefits.
  • Introduction of AI and digital enhancements anticipated to improve customer experience and profitability in future.
  • Reduction in import duty on Swiss watches starting H2 FY '25 should improve gross margins gradually over 7 years.
  • Management is bullish on travel retail and innovation-driven verticals for long-term income growth.
  • Overall, margins and profitability are expected to rise as business scales and brand mix improves.

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Fundraise plans

  • No specific guidance or announcement on new fundraising through debt or equity was provided during the call.
  • Management mentioned that once Ethos reaches around 150 boutiques (expected over the next 5-6 years), they will reassess whether additional capital is needed.
  • They emphasized taking return on invested capital and return on capital employed seriously and making capital decisions accordingly.
  • No immediate plans for Qualified Institutional Buyer (QIB) fundraise were mentioned despite a question on this topic.
  • Overall, the focus remains on profitable growth and operational leverage before considering further capital raising.

Order book

The transcript provided does not explicitly mention current or expected orderbook or pending orders for Ethos Limited. However, related insights include: - Favre Leuba watch volumes: Approx. 3,000 watches in the first year globally, with about 1,800-2,000 watches expected for India. - The manufacturing capacity could reach 10,000 watches, depending on investment and operations. - Silvercity company handles global distribution jointly owned by KDDL and Ethos. - Discussion about expanding exclusive brand partnerships and growing physical store footprint to 150 stores over 5-6 years. - No specific quantitative data provided on orderbook or pending orders in the call or transcript. If more precise orderbook data is needed, contacting the SGA investor relations team is recommended as suggested by management.

Capex plans

Yes
  • Manufacturing investments for Silvercity brand via KDDL tie-up; manufacturing requires investments that cannot be outsourced (Page 17).
  • No specific capex guidance available for Ethos currently; investors asked to come back later for details (Page 17).
  • FY '24 capex of INR38.3 crores spent on new store fit-outs and restoration; plan to add ~20 boutiques in FY '25 (Page 4).
  • Hiring and setting up new verticals (Lifestyle division, tech including AI, app teams) involve upfront costs leading to increased employee expenses; these are strategic investments for future growth (Page 10).
  • Investment in brand exclusivity: intention to take significant stake in at least one brand for long-term growth and control, with KDDL handling manufacturing investments (Pages 8-9).
  • Focus on expansion: targeting up to 150 stores over 5-6 years, implying ongoing capital deployment (Page 13).
  • Investment in digital upgrades including app and website overhaul, AI deployment with proprietary LLMs for improved customer engagement (Page 4).

How does Ethos Ltd rank vs peers in Consumer Durables?

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1Ethos Ltd
Rev 2Mar 3

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