Any current/future new fundraising through debt or equity?

There is no mention of any current or planned fundraising through debt or equity in the provided transcript. The management did not discuss raising funds either through equity or debt during the Q&A or closing remarks. The focus appears to be on organic growth, technology investment, and operational efficiency. No specific plans related to external fundraising were communicated in the recent earnings call excerpt.

Any current/future capex/capital investment/strategic investment?

The company continues to invest aggressively in technology, particularly in AI and digital marketing platforms like CMGalaxy, AuxoAds, and CyberAds, to empower customers with high-quality global products. In the previous financial year, technology investments were upwards of INR 1 crore, including infrastructure and resources, with expectations of increasing that by about 1.5 times. No capitalization of technology investments is done; these are treated as expenses. Future investments focus on upgrading products such as CyberAds (programmatic and AI-driven solutions) to generate higher revenues

Future growth expectations in sales/revenue/volumes?

The company expects to grow faster than the industry, aiming to outperform market growth rates (industry expected growth: 9-10%, digital marketing specifically 20-25%). Target to cross INR 100 crores revenue is expected to be achieved in less than 2 years, possibly sooner. Continued expansion in key Indian markets (Mumbai, Delhi, Bangalore) and growth of the agency sales team (current headcount: 78). International business growing strongly, with Singapore revenue up 46%; global digital marketing solutions being developed. Investments in technology, AI, and new products like CMGalaxy, AuxoAds,

Future growth expectations in earnings/operating earnings/profits/EPS?

The company expects to maintain growth rates in line with or exceeding the industry average, which is forecasted at 9-10% overall and 20-25% for digital marketing specifically. (Page 5) Revenue target of INR 100 crores was initially set within 2 years; management believes this will be achieved sooner. (Page 10) Double-digit EBITDA and operating profit margins are expected to improve year-on-year, with some margin variation due to competitive pricing in advertising projects. (Pages 6, 15) Investment in technology and AI continues, expected to enhance margins and operational efficiency ove

Current/ Expected Orderbook/ Pending Orders?

The company was on the verge of closing one particular transaction previously, but it did not work out at the last minute. Currently, the company is engaged in discussions for two other potential transactions. There is an expectation that something could materialize within the next month or so. No specific details or values regarding the current or expected order book or pending orders were disclosed in the call.

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Cyber Media Research & Services LtdQ1 FY25Media

Cyber Media Research & Services Ltd Q1 FY25 Earnings Call Analysis

Revenue, margin, capex, fundraise and order book outlook from management commentary.

Price: ₹62.8P/E: 6.1Market Cap: ₹23 CrSector: Media

Management growth scorecard

Revenue

Category 2

Margin

Category 3

Fundraise

N/A

Order

N/A

Capex

Yes

1 of 3 growth signals are positive — mixed outlook.

Full analysis

Revenue guidance

Category 2

→The company expects to grow faster than the industry, aiming to outperform market growth rates (industry expected growth: 9-10%, digital marketing specifically 20-25%).
→Target to cross INR 100 crores revenue is expected to be achieved in less than 2 years, possibly sooner.
→Continued expansion in key Indian markets (Mumbai, Delhi, Bangalore) and growth of the agency sales team (current headcount: 78).
→International business growing strongly, with Singapore revenue up 46%; global digital marketing solutions being developed.
→Investments in technology, AI, and new products like CMGalaxy, AuxoAds, CyberAds to drive value and revenue growth.
→Emphasis on connected TV and digital streaming advertising opportunities (e.g., IPL, T20 World Cup campaigns).
→Focus on value creation rather than price competition to sustain double-digit margins and long-term growth.

Margin guidance

Category 3

→The company expects to maintain growth rates in line with or exceeding the industry average, which is forecasted at 9-10% overall and 20-25% for digital marketing specifically. (Page 5)
→Revenue target of INR 100 crores was initially set within 2 years; management believes this will be achieved sooner. (Page 10)
→Double-digit EBITDA and operating profit margins are expected to improve year-on-year, with some margin variation due to competitive pricing in advertising projects. (Pages 6, 15)
→Investment in technology and AI continues, expected to enhance margins and operational efficiency over time. (Pages 5, 13, 15)
→The product business (e.g., SaaS) is expected to contribute more to revenue and yield higher margins in the future. (Page 6)
→Positive retention of clients and expansion in digital marketing and data analytics indicate potential for sustained earnings growth. (Pages 3, 17)

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Fundraise plans

→There is no mention of any current or planned fundraising through debt or equity in the provided transcript.
→The management did not discuss raising funds either through equity or debt during the Q&A or closing remarks.
→The focus appears to be on organic growth, technology investment, and operational efficiency.
→No specific plans related to external fundraising were communicated in the recent earnings call excerpt.

Order book

→The company was on the verge of closing one particular transaction previously, but it did not work out at the last minute.
→Currently, the company is engaged in discussions for two other potential transactions.
→There is an expectation that something could materialize within the next month or so.
→No specific details or values regarding the current or expected order book or pending orders were disclosed in the call.

Capex plans

Yes

→The company continues to invest aggressively in technology, particularly in AI and digital marketing platforms like CMGalaxy, AuxoAds, and CyberAds, to empower customers with high-quality global products.
→In the previous financial year, technology investments were upwards of INR 1 crore, including infrastructure and resources, with expectations of increasing that by about 1.5 times.
→No capitalization of technology investments is done; these are treated as expenses.
→Future investments focus on upgrading products such as CyberAds (programmatic and AI-driven solutions) to generate higher revenues and better margins.
→The company is working on a digital marketing marketplace expected to start monetizing in H2 of the current financial year.
→Efforts also include expanding the sales and agency teams to support growth and market penetration.
→Strategic partnerships with Google and other ad tech ecosystems are built to leverage mutual growth opportunities.

How does Cyber Media Research & Services Ltd rank vs peers in Media?

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1Cyber Media Research & Services Ltd

Rev 2Mar 3

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