Acquisition / mergerNotableFiled on BSE ·

Affle 3i Limited acquires AdColony technology assets and trademark from DT

Affle 3i · IT - Services

Arthneeti Research DeskPublished 1 min read

Key highlights

  • On June 16, 2026, Affle MEA FZ LLC signed an agreement to acquire select AdColony assets from DT (NASDAQ: APPS), including SDKs for Android and iOS, tech platform, brand name, domain, and goodwill related to these assets.
  • The acquisition supports Affle's 10X growth strategy by expanding its Consumer Platform technology and mobile publisher connections globally, leveraging its CPCU business model.
  • The deal allows DT to focus on its core media and distribution platforms; the companies will maintain a commercial partnership to create combined value for advertisers and publishers worldwide.

Why it's rated notable: A definitive asset purchase agreement is signed, but the filing states no consideration amount, so the event cannot be sized against the market value of ₹22,258 crore and stays at medium.

Original filing

Announcement under Regulation 30 (LODR)-Press Release / Media Release

Read the filing on BSE (PDF) →

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Summary written by Arthneeti from the company's filing with the stock exchange; check the original filing for full details. Arthneeti is a research and analytics platform, not a SEBI-registered investment adviser, and nothing here is a recommendation to buy or sell.